UX·UI from paris

Branding · Logo Design · Social MEdia

RECHERCHE · QUALITATIF · QUANTITATIF

Design thinking · double diamond

STRATEGY · Discovery · delivery

atelier · prototyping · design ops

Collaboration · audit ux · testing

Design thinking · double diamond · strategy

Branding · Logo Design · Social MEdia

Workflow

Irina Pen

Product Designer

Irina has Masters from Gobelins in UX management. She is passionate to bridge the worlds of strategy, aesthetics, and data-driven design with the focus on Design Thinking and collaborative work

Design thinking

I am convinced in iterative process to understand users, challenge assumptions, define problems, and create innovative solutions to prototype and test.

UX strategy

Even before the design starts, it's a great idea to create a plan to align business goals, user needs, and technological capabilities. This can help prioritize time and resources throughout the design process, and gives clear metrics of success.

Balance of Aesthetics & functionality

I leverage my academical background in Arts to create an attractiveness bias: beautiful designs appeal better to a user, and creates a strong emotional bond.

Selected Work

Selected Works

Selected Work